Women In Trucking Debut Doll, Launch Intiative For Greater Female Trucking Involvementby Jake Tully - Published: 5/30/2018
Earlier this week, the Women in Trucking Association (WIT) announced the launch of the truck driving doll, Claire, a doll created by HABA USA for the association as an aid to spread awareness about female involvement in the trucking industry.
Reportedly a concept from founder and CEO of Women In Trucking Ellen Voie, the doll’s release is meant to fall in line with the current climate surrounding empowerment within females.
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“The launch of this doll is a long-time dream come true for me,” said Voie. “The world is wide open for girls today and I’m thrilled to be providing a toy that tells them that whatever they want to be is just great – whether that’s a teacher or an ad exec (sic) or a professional driver.”
WIT reports that the doll stands at 13 inches tall and depicts a modern female driver with the doll wearing a Women In Trucking cap, and an “I Heart Trucking” tee shirt as well as packaging that depicts the fictional journey of Clare joining the trucking industry after attending an industry-related event.
The WIT also reports that the doll will serve as a focal point for the “I HEART Trucking” photo contest this summer wherein drivers can submit photos from the road featuring Clare, with a winner chosen at the WIT Accelerate! Conference and Expo in Dallas, Texas on November 12-14 of this year.
More information on the doll and WIT initiatives may be found at the WIT site.