Women In Trucking Debut Doll, Launch Intiative For Greater Female Trucking Involvement

by Jake Tully - Published: 5/30/2018

Earlier this week, the Women in Trucking Association (WIT) announced the launch of the truck driving doll, Claire, a doll created by HABA USA for the association as an aid to spread awareness about female involvement in the trucking industry.

Reportedly a concept from founder and CEO of Women In Trucking Ellen Voie, the doll’s release is meant to fall in line with the current climate surrounding empowerment within females.

“The launch of this doll is a long-time dream come true for me,” said Voie. “The world is wide open for girls today and I’m thrilled to be providing a toy that tells them that whatever they want to be is just great – whether that’s a teacher or an ad exec (sic) or a professional driver.”

WIT reports that the doll stands at 13 inches tall and depicts a modern female driver with the doll wearing a Women In Trucking cap, and an “I Heart Trucking” tee shirt as well as packaging that depicts the fictional journey of Clare joining the trucking industry after attending an industry-related event.

The WIT also reports that the doll will serve as a focal point for the “I HEART Trucking” photo contest this summer wherein drivers can submit photos from the road featuring Clare, with a winner chosen at the WIT Accelerate! Conference and Expo in Dallas, Texas on November 12-14 of this year.

More information on the doll and WIT initiatives may be found at the WIT site.