Country Star Lindsay Lawler To Shine Light on Trucking Industryby Jana Ritter - Published: 7/26/2013
TravelCenters of America (TA) is gearing up for this year's annual Highway Angel Truck Stop Tour and they've signed on country recording artist and Highway Angel spokesperson, Lindsay Lawler to host the event. The tour, designed to promote a better trucking industry image through the exposure of the Truckload Carriers Association's Highway Angel program, will kick off in mid-August.
It's the first attempt of this kind by the trucking industry to restore its “knights of the highway” image, but to Lawler it seems like an obvious step in the right direction.
"For the longest time, the trucking and country music industries went hand-in-hand... Somewhere along the line that relationship fizzled," Lawler said. "We're looking forward to rebuilding that relationship and expanding the reach of a positive trucking industry image to those outside the industry through music."
Thomas M. O'Brien, President and CEO of TravelCenters of America, LLC is excited to have Lawler on board. "We are thrilled that Lindsay Lawler will be performing at our locations. Lindsay's mission to bring to light all the great things about trucking is aligned well with what our company has been doing for some time," he said "Trucking and truck driving are great professions with terrific hard-working men and women. We are happy to help put the spotlight on their work and entertain our guests at the same time."
Chris Burruss, president of the Truckload Carriers Association explains the country star's strong appeal to the industry. “Lindsay's lyrics describe the life of the professional truck driver in terms everyone can understand, putting a recognizable face behind the wheel of every tractor trailer,” said Burruss. “She's going to have a huge impact on the families that stop by to listen, and on the people they share her music with back home. Plus, I can't imagine any truck driver getting back on the road without feeling a little prouder, thanks to Lindsay.”
The tour will include 26 stops throughout the southeast and Midwest at TA and Petro Stopping Center branded locations. Each stop will feature an hour-long acoustic performance by Lawler from atop a flatbed truck, as well as a live, two-hour radio remote through Renegade Radio Nashville, with whom Lawler already hosts two radio shows (including On The Road to Nashville, which is trucking industry-centered). Additionally, stops will boast the opportunity for sponsorship booths, promoting an interactive, family-friendly experience for all in attendance.
Leigh Foxall, who manages the project's trucking industry relations, explains how the event will help promote the trucking industry to outsiders. "Our greatest motivation for this tour is to educate those outside the trucking industry through the promotion of all the wonderful things happening within the trucking industry," she said. "This is a unique opportunity to promote a better trucking industry image and, hopefully by doing so, start chipping away at the immense driver deficit through encouragement of outside hiring."
To learn more about the 2013 Highway Angel Truck Stop Tour, visit: TruckStopTour.com.