Technology Keeps On Truckin' as Volvo Trucks Unveils Worldtrucker App

by Jana Ritter - Published: 2/25/2013

Just as the Trucking Planet network announced Friday its new social networking site for trucking and freight professionals, (, Volvo Trucks has just announced their plans to unveil a new smartphone app and website at next month's 2013 Mid-America Trucking Show in Louisville, Kentucky. The phone app is to provide truck drivers easy access to the company's Worldtrucker website, a place for truckers to connect from all over the world.


“The new Worldtrucker app and website allows truckers to connect with other truckers all over the world and share their stories and passion for life on the road,” said celebrity truck driver, Lisa Kelly. “The Worldtrucker app is, of course, designed for truckers, by truckers. So come on, join the family.”

Lisa Kelly was the truck driver featured on the popular TV series Ice Road Truckers and IRT: Deadliest Roads. An active member of the Worldtrucker community, Kelly was one of the first to try the app during her recent visit to Sweden, Volvo said. She is now serving as Volvo's celebrity spokesperson serve and global ambassador for Worldtrucker. The public reveal of the new Worldtrucker smartphone app and website will take place Saturday, March 23 at 11 a.m. eastern in booth #32125. Show attendees can meet Kelly, who will be in the Worldtrucker lounge at the Volvo Trucks booth, and available for photos and autographs.

Worldtrucker is a global online community for truckers, powered by Volvo Trucks. The community helps drivers keep in touch with their families, friends and colleagues. Members can share photos from the road by uploading directly through their mobile phone. Initially launched in 2011, the online community now has more than 21,600 members representing more than 100 countries. Worldtrucker is available in 18 languages and its members have uploaded more than 120,000 photos of trucks and life on the road. Volvo Trucks aspires to make Worldtrucker the largest and most active truck driver community in the world.

“I like keeping in touch with the trucking community. There are a lot of things that keep truck drivers united, and that's what's cool about the Worldtrucker concept,” said Kelly. “Other truck drivers can understand what you're going through, and thanks to Worldtrucker we can help each other.” 

Adding their view of how this new app will appeal to the truck driver community on a global scale, Worldtrucker manager Paula K├╝hnel said, “We know that truck drivers have strong professional pride, and that's exactly what Worldtrucker is about - sharing that passion for trucks and for life on the road.”

The Mid-America Trucking Show is the annual forum for the heavy-duty trucking industry, providing face-to-face interaction between industry representatives and trucking professionals, as well as the latest products and services offered to the industry. The 2013 MATS runs from March 21st-23rd at the Kentucky Exposition Center in Louisville, Kentucky.