Peterbilt Announces SuperFan Campaign, Anticipates 1,000,000th Truck Sale

by Jake Tully - Published: 10/27/2017

With a projected 1,000,000 trucks to be sold this upcoming January, Peterbilt Motor Company Announces that it will celebrate the sales milestone with a new campaign concerning indudstry fandom surrounding the truck manufacturer.

Entitled the “SuperFan” campaign, Peterbilt reports that hosting the campaign will identify individuals who display a tremendous amount of fandom for the company brand, with a winner who will receive the keys to the 1,000,000th unit, a customized and unique Peterbilt Model 567 Heritage unit.

Kyle Quinn, General Manager at Peterbilt Motors Company, reports that Peterbilt has seen a long history of product loyalty and fandom, and using the upcoming iconic milestone will celebrate continued followers of the company and allow them to share their experiences with the preferred brand.

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“The Peterbilt brand is built on loyalty, it is the lifeblood of our business. We want to reward that loyalty and the 1,000,000th truck milestone will be the perfect opportunity. We will hand over the keys of a very special Model 567 Heritage to our biggest fan at a special ceremony at Mid America Truck Show. We have the best and most loyal customers and fans in the industry, and I’m excited to see and hear their stories.”

Peterbilt’s SuperFan campaign will allow fans to submit their videos, photos, and personal stories regarding their connection to the brand through December 22 of this year.

Peterbilt reports that five finalists will be selected early in 2018 and will be presented at the 2018 Mid America Trucking Show, wherein a finalist will also be announced.

Interested parties may upload their submissions to Peterbilt’s dedicated submission page at: